11 Free Email Marketing Software

11 Free Email Marketing Software

11 Free Email Marketing Software

Are you making any efforts to make money in small businesses? But still not getting results due to your limited budget? Then, it signs up for free email marketing software offers that can help you discover the secret way to increase your ROI and retain your business.

In this article, I have explained about top 12 free marketing software tools that help to discover a world of cost-effective communication with these 11 free email marketing software options.  

What is Free Email Marketing ?

Free email advertising refers to the practice of the usage of e-mail advertising software that is available at no cost, permitting agencies, groups, and individuals to create, send, and control email campaigns without having to pay a subscription charge. These lose e-mail marketing tools provide more than a few features and functionalities that enable users to efficiently interact with their target market, sell products or services, proportion valuable content, and power desired movements, all without incurring direct expenses.

Here’s a detailed breakdown of the key components and features of free email marketing:

Email Campaign Creation

Free email marketing software typically offers a user-friendly drag-and-drop editor that allows users to design visually appealing and responsive email templates. These templates can be customized to match the brand’s colors, fonts, and overall aesthetic.

Contact Management

Users can import, organize, and segment their email lists to target specific groups of subscribers with relevant content. Segmentation helps improve email open rates and click-through rates by sending tailored messages to different subscriber segments.


Free email marketing tools often include personalization options, enabling users to address recipients by their names and tailor content based on their preferences and behaviors. Personalized emails tend to yield higher engagement rates.

Automated Workflows

Some free platforms offer basic automation capabilities, allowing users to set up automated email sequences based on triggers, such as subscriber sign-ups, birthdays, or abandoned carts. Automation helps nurture leads and build relationships over time.

A/B Testing

Many free tools provide A/B testing features, enabling users to experiment with different subject lines, content layouts, and calls to action to determine what resonates best with their audience.

Analytics and Reporting

Free email marketing software typically provides basic analytics to track the performance of email campaigns. This can include metrics like open rates, click-through rates, bounce rates, and more, helping users assess the effectiveness of their efforts.

List Growth Tools

Some platforms offer tools to help users grow their email lists, such as customizable sign-up forms that can be embedded on websites or social media platforms.

Compliance and Deliverability

Reputable free email marketing services ensure compliance with anti-spam laws and provide features to manage subscriber preferences and unsubscribe requests. They also take steps to improve email deliverability rates, ensuring emails reach the intended recipients’ inboxes.

Integration Options

While free tools might have limitations, many of them offer integrations with other software and platforms, such as e-commerce systems, customer relationship management (CRM) software, and social media platforms.

Top 11 Free Email Marketing Software

Here are the best 12 free email marketing software:

1- Mailchimp


Mailchimp gives an intuitive interface for novices with a drag-and-drop editor, simple automation, and integration options, making it an incredible preference for corporations aiming to begin and develop their email campaigns.


  • User-friendly interface for beginners.
  • Basic automation features for simple campaigns.
  • Integration options with other platforms.

Key Features:

  • Drag-and-drop email editor for easy design.
  • Contact management and segmentation.
  • Basic automation workflows.
  • A/B testing for optimization.
  • Integration with e-commerce and social media.

2- SendinBlue


Noteworthy for its robust marketing automation and SMS campaigns, SendinBlue empowers users with advanced automation workflows, transactional emails, and personalized SMS marketing to engage audiences on multiple fronts. 


  • Powerful marketing automation capabilities.
  • Transactional email and SMS campaigns.
  • Seamless integration with e-commerce.

Key Features:

  • Automation with advanced workflows.
  • Transactional emails and SMS campaigns.
  • Personalization and segmentation.
  • Analytics for tracking campaign performance.
  • Integration with e-commerce.

3- MailerLite


Featuring an intuitive design interface, automation capabilities, and a landing page builder, MailerLite is ideal for those seeking an easy-to-use tool to create engaging emails and landing pages.


  • Intuitive design interface for easy email creation.
  • Automation for personalized and timely messages.
  • Landing page builder for complete campaigns.

Key Features:

  • Intuitive drag-and-drop email editor.
  • Automation workflows for efficiency.
  • Landing page builder for campaigns.
  • Subscriber management and segmentation.
  • A/B testing and reporting.

4- Benchmark Email

Benchmark Email

With automation, surveys, and polls, Benchmark Email suits event marketing and engagement-focused campaigns, providing tools for interactive communication with subscribers.


  • Automation, surveys, and polls for engagement.
  • Great for event marketing and interactive campaigns.

Key Features:

  • Automation, surveys, and polls.
  • Interactive engagement for events.
  • Contact management and segmentation.
  • Integration with social media.
  • Analytics for insights.

5- Zoho Campaigns

Zoho Camapigns

Integrated with Zoho’s suite of applications, Zoho Campaigns offers a diverse template library, automation workflows, and analytics, particularly appealing to businesses invested in the Zoho ecosystem.


  • Integration with Zoho applications for holistic marketing.
  • Diverse template library for varied campaigns.
  • Automation and analytics for data-driven decisions.

Key Features:

  • Integration with Zoho applications.
  • Diverse template library.
  • Automation workflows and triggers.
  • A/B testing and analytics.
  • Social media integration.

6- Omnisend


Tailored for e-commerce, Omnisend excels in product recommendations, multi-channel campaigns, and pre-built automation workflows, ideal for online retailers aiming to optimize their marketing efforts.


  • E-commerce-focused with product recommendations.
  • Multi-channel campaigns including SMS.
  • Pre-built automation workflows for efficiency.

Key Features:

  • E-commerce integration with recommendations.
  • Multi-channel campaigns including SMS.
  • Pre-built automation workflows.
  • Customizable signup forms.
  • Segmentation and personalization.

7- Moosend


Moosend’s AI-driven product recommendations, advanced reporting, and landing page builder make it a strong choice for e-commerce businesses looking to personalize campaigns and enhance insights.


  • AI-driven product recommendations for personalization.
  • Advanced reporting for in-depth insights.
  • Landing page builder for lead generation.

Key Features:

  • AI-driven product recommendations.
  • Advanced reporting and analytics.
  • Landing page builder.
  • Automation and workflows.
  • Integration with e-commerce.

8- HubSpot Email Marketing

Hubspot Email Marketing

As part of an all-in-one marketing platform, HubSpot’s email marketing tool integrates with its CRM, offering personalization, automation, and social media capabilities for a comprehensive marketing approach.


  • Integration with HubSpot CRM for unified strategy.
  • Personalization and social media integration.
  • Automation for nurturing and engagement.

Key Features:

  • Integration with HubSpot CRM.
  • Personalization tokens for dynamic content.
  • Automation workflows based on behavior.
  • Reporting and analytics.
  • Social media integration.

9- ConvertKit


Designed for creators, ConvertKit stands out with subscriber tagging, visual automation, and customizable forms, catering to bloggers, influencers, and content-driven businesses.


  • Tags and segmentation for tailored content.
  • Visual automation builder for customizable workflows.
  • Ideal for bloggers and content creators.

Key Features:

  • Subscriber tagging and segmentation.
  • Visual automation builder.
  • Customizable opt-in forms.
  • Integration with e-commerce platforms.
  • Drip campaigns for nurturing.

10- Campaign Monitor

Campaign Monitor

Recognized for professional templates and drag-and-drop editing, Campaign Monitor boasts automation capabilities, dynamic content, and A/B testing, catering to businesses seeking polished campaigns.


  • User-friendly with basic automation.
  • Social media integration for cross-channel promotion.
  • Survey options for feedback collection.

Key Features:

  • User-friendly interface with basic automation.
  • Social media integration.
  • List management and segmentation.
  • Surveys and polls for feedback.
  • Basic reporting and analytics.

12- VerticalResponse

Vertical Response

Known for its user-friendliness and social media integration, VerticalResponse offers basic automation, list management, and survey options, appealing to businesses looking for straightforward engagement tools.


  • User-friendly with basic automation.
  • Social media integration for cross-channel promotion.
  • Survey options for feedback collection.

Key Features:

  • User-friendly interface with basic automation.
  • Social media integration.
  • List management and segmentation.
  • Surveys and polls for feedback.
  • Basic reporting and analytics.


What is free email marketing software? 

Free email marketing software allows users to create, send, and manage email campaigns without any subscription cost. It provides essential features like email template design, contact management, automation, and basic analytics.

Are there any limitations with free plans? 

Yes, most free plans have limitations such as a cap on the number of subscribers, emails you can send per month, and advanced features like in-depth automation or advanced reporting. These limitations can vary by platform.

Can I use free email marketing software for my business? 

Yes, free email marketing software is suitable for small businesses, startups, bloggers, nonprofits, and individuals with limited budgets. It’s a cost-effective way to connect with your audience and grow your brand.

Are free plans suitable for large businesses? 

Free plans are often better suited for small to medium-sized businesses due to their limitations. Large businesses might require more advanced features, scalability, and support, which are typically available in paid plans.

Do free email marketing tools have automation? 

Yes, many free email marketing tools offer basic automation features such as sending welcome emails, birthday wishes, and basic drip campaigns. However, more advanced automation might be limited to paid plans.

Can I integrate free email marketing software with other tools? 

Yes, many free email marketing platforms offer integrations with various tools like e-commerce platforms, CRMs, and social media platforms. Integrations can enhance your marketing efforts and streamline processes.

Is it easy to design emails with free tools? 

Yes, free email marketing software typically provides user-friendly drag-and-drop editors and customizable templates, making it easy for users, even those without design skills, to create visually appealing emails.

Are there branding restrictions in free plans? 

Some free plans might include the provider’s branding or logo in your emails. Make sure to check the terms of the free plan to understand any branding or limitations associated with it.


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